Do you know where you want your company to be next year, or five years from now? Do you have the insurance marketing plan to support your goals? Many companies have clear targets and know what they hope to accomplish through marketing, but lack a specific plan for how marketing can support those goals.
Smart Marketing Builds Opportunity
A good marketing plan addresses four key areas:
Each of these components of your marketing plan can help you to attract new business, and build long-term relationships with the customers you already have.
No matter where a customer encounters you — your website, social media, or direct mail — your marketing materials should be consistent. This principle applies to the visual elements of your materials as well as tone and content. Ideally, every contact a customer has with your company will reinforce their impression of who you are and what you have to offer.
If you want customers to seek you out, your communications with them should answer questions, or solve problems they’re facing. No matter how good your content is, it won’t make a difference if it doesn’t address your customers’ real needs and concerns.
Regular check-ins with your customers are part of a good insurance marketing plan. They remind people that you’re always supporting them. When their needs become critical, you’ll be the one to reap the rewards of your vigilance.