If you’re running or managing a non-profit, chances are that you rely heavily upon help from volunteers. And since all volunteers need to be trained in order to properly perform services for your business, it makes sense to try and keep the volunteers you have instead of having to constantly train new personnel.
But how can you keep them inspired, motivated, and coming back to help again and again over time? There are many things you can do, but following is the number one thing you can do that will help you to retain existing volunteers.
Express Your Gratitude
People need to feel appreciated. And when someone is donating their time and energy to support a non-profit or special event, a little gratitude goes a long way. Volunteer retention can be as simple as saying “thank you.”
Be straightforward with your appreciation and praise, and always be genuine about it – say thank you and tell someone that they’ve done a great job. Communicating openly with your volunteers and letting them know that their work is appreciated is the number one thing you can do to keep them coming back. Make sure to create an atmosphere of appreciation right from the beginning.
Volunteers like to know that their work is meaningful, and they will be more motivated if you remind them just how meaningful their contribution is to you.